Best Companies Website: Taking Advantage of the Sign-up Tracking Feature

Being in an age where all data is useful, we have recently introduced a new tracking feature to the public website that will allow us to gather some information on where our new customers are coming from. In other words, how did a registering customer get to the sign up page on the public website. (e.g. from Twitter, Facebook, LinkedIn)

Currently, we can use links on social media, websites or emails that direct new customers to the Register page on b.co.uk. The URL in the link would consist of that shown in the screen shot below :

The new tracking feature will require us to adjust the URLs in the links according to where the link is. So for example, If we currently have a link on our twitter page directing people to the register page, then we can alter the URL embedded in the link to contain the query string '?redirectsrc=twitter' . The URL will now be as shown below

Upon registering on the sign-up page, we will then store details linking that customer's account with where they have come from. This will happen if they are new or existing customers, and can therefore be useful in identifying where our customers are coming from, helping us in terms of future marketing and advertising campaigns.

To sum up;

• Add '?redirectsrc=' after 'signup' in the URL.
• Then add the name of the source (e.g. Twitter, Facebook, Email). Some sort of consistency will have to be agreed in terms of source naming. otherwise the same source could have different names.

Please feel free to comment below with any questions.