The company that a new company survey registration gets linked to really depends on the user doing the registering.
If it is an existing user already in our system, then the new registration will be linked to the company that they are already associated with.
If it is a new user who is making the registration, then their first step is to click on the "Register" link on the main www.b.co.uk website to set themselves up as a new user. This process will always create a new company record in our database, even if the company name that they enter during this first registration step matches an existing one.
At this stage, because we don't recognise who the user is, we can't just assume that the company name they entered refers to an existing company that we already have in the database. It would be far easier to merge two companies afterwards than it would be to split one in two because they have been incorrectly linked together based on them having the same name.
If you have two companies that you believe are the same and need merging together, please click here for an article that describes how to do this.